I grew up in a small town below the mountains, hundreds of fantasy books deep by twenty, Lord of the Rings memorized line by line. I even swear I saw an elf once, hiking.

I studied at the Politecnico di Torino wanting to make movies, then found advertising. Digital exploded, a coding habit from high school became a craft, and I started in digital production. I met my wife there too.

We moved to Amsterdam for Netflix, first Italy, then EMEA. Five years, hundreds of incredible creative campaigns, two kids, two cats, one pandemic, one self-financed unscripted original series, then home to Italy. Now I grow vegetables, write short stories, test GenAI, and play the ukulele.